HAI MAGAZINE

The brief required the design of a contemporary magazine cover together with several pages which were to be within a chosen interest. When designing the masthead a deep red was chosen which was to play a constant theme throughout the magazine as this popular colour is often found within Japanese culture as it symbolises joyful and successful occasions. Having chosen a typeface and colouring within the masthead, possible fills where experimented with but ultimately a fill was not chosen as this would lose the clean layout, which the monotone image gives. When designing the masthead, several experimentations were carried out, first trying to find the right typography, then the correct colours to be used. A deep red was chosen to play a constant theme through the magazine, as this is a popular colour often found within Japanese culture such as Shinto’s, Origami and Kimono’s as it symbolises joyful and successful occasions. Having then chosen a typeface, and the colouring within the masthead, I then experimented with possible fills, such as the cherry blossom flower, and a texture found within Origami paper. A fill was not chosen in the end as this would lose the clean layout, which the monotone image gives. Within the magazine design I have experimented with laying text over imagery, as well as typographic hierarchy within an article.

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